P&G ‘Always’ brand have created a new ad campaign challenging the sexist notion of doing things ‘like a girl’ being a negative or lesser thing. The ad, posted below, juxtaposes the reactions of adults and a young boy being asked to throw, run and fight ‘like a girl’ before asking some young girls to do the same. The younger girls, pre-puberty, are fierce and serious where the older ones mock themselves and other women by flailing their arms about ‘like a girl’.

Watch the ad for yourself. It might be a little too pretty or contrived for some due to the high production value but I really have no arguments about a big international brand company like Always marketing themselves in this way by publicising an issue of everyday sexism. It’s refreshing to see Always, as Jeff Beer puts it in his post on this ad campaign:

Challenging seemingly innocent phrases and impulses to effect positive change in gender identity and attitude. Source: http://www.fastcocreate.com/3032424/this-always-ad-asks-what-it-means-to-do-something-like-a-girl?utm_source=facebook


Header image URL

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s